Sanjay Gidwani

Sanjay Gidwani

COO @ Copado | Ending Release Days | Startup Advisor | Championing Innovation & Leadership to Elevate Tech Enterprises | Salesforce & DevOps Leader & Executive

The Innovation Equilibrium

Every enterprise faces the same dilemma: stick with what works or take a risk on something new? The best companies don’t pick a side—they master the balance.

The Cost of Comfort

We often default to familiar technologies because they feel safe. Enterprise Java for everything. Kubernetes for any deployment. But this comfort has a cost: unnecessary complexity, higher maintenance overhead, and missed opportunities for simpler, more effective solutions.

I recently saw a team building default to their standard architecture for a small use case. Three months later—after countless deployment headaches—they realized a simple solutionwould have sufficed. Their “enterprise-grade” solution was solving problems they didn’t have, and prevented value being delivered faster.

The Innovation Tax

On the flip side, chasing every shiny new technology creates its own problems: reliability issues, talent shortages, and integration nightmares. Innovation for the sake of it is just expensive experimentation.

I’ve seen this firsthand. In 2016, my team was convinced blockchain would revolutionize enterprise integration. We spent months trying to force-fit it into our workflows. But the core premise of blockchain—solving for environments where trust doesn’t exist—didn’t apply to us. Our integrations already operated within trusted ecosystems. We wasted time chasing hype instead of solving real problems.

A Practical Framework for Technology Choices

So how do you strike the right balance? Over the years, I’ve developed a framework that helps teams avoid both overengineering and reckless innovation:

1. Problem-Solution Fit

Before adopting any new tech, ask:

2. Innovation Impact

Not all innovation is created equal. Before adopting something new, consider:

3. Risk-Reward Evaluation

Some risks are worth taking—others aren’t. Evaluate:

Creating Innovation Zones

The key isn’t avoiding innovation—it’s creating structured spaces for experimentation without jeopardizing stability.

How Successful Companies Get It Right

Having worked with dozens of enterprises, I’ve noticed a pattern among those that consistently make smart technology choices:

Start Small, Learn Fast → Begin with contained projects, track results, and scale up only when justified.

Build Innovation Muscles → Run regular technology reviews, encourage experimentation, and share knowledge across teams.

Maintain Balance Through Structure → Use clear evaluation frameworks to prevent technology sprawl.

What’s Next?

The best organizations don’t chase hype or cling to outdated solutions. They focus on solving problems effectively.

Take a look at your stack:

Would love to hear your thoughts—what’s a technology choice you’ve regretted or one that turned out better than expected?