The Feedback Loop is the Product

The engineering team spent three hours in the war room debugging why the deployment kept failing. Meanwhile, the AI system had already identified the pattern, rolled back the problematic change, and implemented a fix. No one noticed because they were still analyzing dashboards from yesterday.

At the same time, a customer success team spent an hour debating churn risk in a review meeting. But by then, the automated loop had already flagged the account, triggered an outreach, and adjusted the playbook for the segment.

This is the difference between reporting systems and learning systems. One explains what happened. The other prevents it from happening again.