No One's Taking the Shot

An email sits in an inbox for the third day.

“Thoughts on next steps?” the subject line asks. Inside, twenty-seven slides of analysis. Market data. Customer feedback. Competitive landscape. Risk matrices. Everything you’d need to make a decision.

Except a decision.

Slide 26 lists four “potential paths forward.” Slide 27 suggests “further alignment needed.” The deck ends with “recommendations to be discussed.”

I’ve seen this deck before. Not this exact one, but its cousin. The one that lands in your inbox when someone has done all the work except the part that matters: choosing.